BENEFITS OF FACE SERUM

Contrary to common misconceptions, serums are not the same as face oils. A face serum is a product that contains a higher concentration of active ingredients compared to other skin care products. Due to this, they are often priced higher than regular moisturizers and sunscreens.

A serum is generally applied after cleansing and before moisturizing. They are thinner than moisturizers and face creams and are more readily absorbed into the skin, making them more effective in targeting skin problems. 

Here are some more advantages of using face serums:

1. While other skin care products contain a maximum of 10% of active ingredients, serums can contain up to 70%, making them far more effective.

2. Serums contain only active ingredients and no fillers, which means that you get results without having to opt for harmful chemical treatments

3. Serums are lighter, which means they penetrate deep into the skin, working from within

4. Oily skin can benefit from serum by getting hydrated without the greasy feeling

5. Serums are the most effective way to combat signs of ageing, like wrinkles and fine lines

6. Based on the ingredients, serums can promote skin healing, and soothe irritated skin

7. Under-eye serums can help reduce dark circles and puffiness, making eyes look brighter

Applying it the right way , 

For best results, use best quality serum. Incorporate the serum in your daily beauty routine. Use only a dime size of the product.

- After cleansing your face, use an alcohol-free toner and leave it damp on the skin before applying your serum. This way, the ingredients will penetrate deep within the skin.

- Wait for a few minutes until the serum is fully absorbed by the skin before applying a moisturiser.

- Keep your moisturiser in the refrigerator as when it is applied cold, it pushes blood away from the skin and in the process, creates a vacuum effect to pull the potent serum ingredients deeper within the skin.